New Design, Same Quality
A new name. A fresh look. The same premium raw food your dog has always loved.
We’re excited to introduce DIBO Finest, the evolution of The Dogs Butcher. A new chapter for our brand, this change better reflects the quality, expertise, and care that go into every product we make.
Our design has evolved, but our purpose hasn’t. The high-quality, British raw food inside the pack is exactly the same.
WHO IS DIBO?
DIBO are Raw Food Pioneers, becoming the first company in Scotland to produce raw dog food over 30 years ago. Their Freeflow Meat & Menu ranges are consistent top-sellers, and we share the same commitment:
High-quality, minimally processed raw food that helps dogs live happier, healthier lives.
That’s why today, we’re proud to introduce the evolution of The Dogs Butcher...
WHY DIBO FINEST
As more dog owners switch to raw, they want clearer information, greater confidence in their dogs’ new diet, and a brand that feels as premium as the food itself.
That’s why we created DIBO Finest. The new name and branding let us communicate our products’ benefits more clearly, present them with confidence, and better showcase their quality, without changing a single recipe.
THE SAME FOOD YOUR DOG TRUSTS
At the heart of DIBO Finest is the same raw food that built our reputation.
Every recipe is still made using high-quality ingredients, carefully prepared to support dogs’ health and happiness. The local, ethical sourcing, the premium formulations, and manufacturing standards behind each product haven’t changed, because they were never something we were willing to compromise on.
Your dog won’t taste a difference, and that’s exactly the point.
A NEW LOOK
DIBO Finest means clearer packaging, branding, and information that’s easier to understand at a glance. Whether you’re new to raw feeding or have been with us for years, the new look is designed to make choosing the right food for your dog easier and more convenient than ever.
Explore our ranges
frequently asked questions
Why has The Dogs Butcher changed to DIBO Finest?
We’ve evolved our brand to better reflect the premium quality,expertise, and care behind our raw food. The new name and look bring clarity and confidence,without changing what matters.
Has anything changed with the food?
No. Our recipes, ingredients, sourcing, and standards remain exactly the same.
Will my dog notice any difference?
Only the packaging. Your dog will still enjoy the same raw food they know and love.
Are the ingredients still the same?
Yes. We continue to use the same trusted ingredients and formulations.
Why the name DIBO Finest?
It represents the very best of what we do, premium raw nutrition, carefully prepared, with no compromises.